SPECIAL SERIES ==> SECRET Reason to Have PODCAST! <== | BATHROOM Break #38 (COLLAB: The Marketing Millennials + Do This, Not That)
Description
In this episode of The Bathroom Break, hosts Jay Schwedelson and Daniel Murray explore why every person and brand should have a podcast. They go beyond sponsorships and downloads, revealing how podcasts can be powerful tools for networking, account-based marketing (ABM), and content creation.
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Best Moments:
(01:00 ) The unexpected reasons for having a podcast
(01:58 ) Podcasts as the ultimate networking tool
(03:07 ) Using podcasts for account-based marketing
(05:26 ) The concept of "like for like" in marketing
(06:04 ) Podcasts as a content marketing and repurposing tool
(07:09 ) Podcasts as a learning accountability tool
(08:07 ) Tips for creating a company podcast
(09:14 ) The accessibility and affordability of starting a podcast
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